According to local sources, the monastery where Fr. Murad was staying was attacked by militants linked to the jihadi group Jabhat al-Nusra.
In the video, filmed on a camera phone and posted on LiveLeak, three men - including Father Francois - are seen sitting on the dusty ground as a crowd around them cheers.
The priest, wearing a brown robe, is filmed sitting cross-legged with his hands apparently bound.
He is pulled forward and laid face down on the grass as the crowd chant 'Allahu akbar' and take photos.
You'll notice there are even kids present while the dastard act was carried out when you watch the video. Apparently, these children are been groomed to become terrorists in the nearest future.
He is then decapitated, using what looks like a rudimentary kitchen knife.
See pictures below. VIEWER'S DISCRETION IS ADVISED!
Dozens of camera phones are shoved forward by the baying crowd as the scene turns more bloody.
Fides News Agency says the 'circumstances of the death are not fully understood' but said his death has been confirmed by the Custos of the Holy Land - the convent where Father Francois had been staying.
Catholic.org writes Father Francois had reportedly been accused of collaborating with the regime of Syrian President Bashar Assad.