This two-day event will see Dell EMC shed light on its redefined channel strategy, formulated to help channel partners extend their reach into new and existing markets.
Dell EMC will discuss its brand new Partner Program, formally introduced at the beginning of February, which preserves the best of legacy Dell and EMC programs to provide the means and opportunity along with the recognition and profitability that partners want and deserve.
Built on three core tenets — to be Simple, Predictable and Profitable — the new integrated program
establishes one extraordinary new program that addresses the needs of partners today and into the future. Designed to reaffirm Dell EMC’s commitment to the channel, the new program includes new tiers – Gold, Platinum and Titanium, as well as an exclusive invitation only Titanium Black status within the Titanium tier – speciallycreated to strengthen the relationship with partners who are extremely aligned with Dell EMC.
In addition, in order to simplify the program, it will operate on an annual calendar so partners can plan their investments and business knowing the rules for the next 12-months. The program is also formulated to deliver an automated rebate process, so partners know every week what they have earned.
Aligning with the overall ‘Aspire’ theme, the event will open with a keynote from Mohammed Amin, Senior Vice President, Middle East, Turkey & Africa, Dell EMC, highlighting Dell EMC’s strong capabilities in the fastest-growing areas of the industry and how it is defining change in the marketplace.
Following this, Havier Haddad, Senior Channel Director, Middle East, Turkey and Africa, Dell EMC will address the needs of the channel today and into the future.
According to IDC, ICT spending in the Middle East, Turkey, and Africa (META) is expected to reach $236 billion in 2017.
Positioned as a “Leader” in 15 Gartner Magic Quadrants with a portfolio of more than 20,000 patents and patent applications, through this event, Dell EMC aims to help partners gather a greater understanding of Dell EMC’s industry leading and all-comprehensive IT solutions portfolio and enable them to leverage these solutions to tap new opportunities.