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Laila Ijeoma, CEO, LailasBlog – ‘Blogging is more lucrative than banking’

Among top Nigerian blogs, Laila Ijeoma commands a lot of respect, not just because she owns; an entertainment website that reports trending news from Nigeria.

Here’s my interview with Vanguard, guys. In it, I talked about how I quit banking, which I did for 10 years, for full-time blogging – craziest, most daring decision I ever made in my life. Enjoy the excerpts below.

In the Nigerian blogosphere, Laila Ijeoma commands a lot of respect, not just because she owns; an entertainment website that reports trending Nigerian news read by millions monthly.

On June 30, 2016, Laila took a bold step of abandoning her over N5million per annum bank job to become a full time entertainment blogger; risking everything to take a gamble on her passion.

She traded her lucrative job to pursue what was still at that time, just a hobby she was passionate about, but today, the decision has become one of her best turning points.

In a chat with Vanguard Saturday Woman, she says she has no regrets a year after taking this huge leap of faith as she now has all the time to focus on her family and continue to grow her blog even bigger.

Why did you dump your bank job for fulltime blogging?

I started blogging as a joke in 2012; I wasn’t looking for money because I was already gainfully employed at that time. All I wanted was an outlet to share my life with Nigerians, inspire them with my stories. So I started a Facebook group called, ‘True love for my man’- that should be around 2010. That was the first social media account I used to gather people together and we chatted about love and heartbreak.

My big dream had always been to have a top Nigerian talk show, so I later started a show on radio. I eventually had to put it on hold because it was so demanding. Being married, a mum to 3 boys, working at the bank, there was a lot to do in just 24 hours every day and the whole schedule nearly ‘killed’ me, so I had to drop the radio show.

Along the line, I discovered blogging through a colleague at the bank where I worked; he owned a blog, after he introduced me to it that fateful day, I got hooked. I realized I could reach out to people through it with much less stress compared to a radio show. I told him I would love to have mine and he helped me set it up. I didn’t even take it serious then.

But as I kept on sharing stories, and I read comments from my audience, I knew this was what I was born to do. I have always been a science student in school, I knew nothing about blogging, and I had zero celebrity friends, zero celebrity sources for my stories but I didn’t let that stop me.

How difficult was it juggling being a banker, blogger, wife and mother of three boys?

It was a crazy, hectic schedule! On a daily basis, I wake up 4am; go to bed sometimes 12 midnight. And the next day, I still have to go to work. No excuses. I was able to run my life like that for four years because I was purely fuelled by passion. I just love blogging, there’s this irreplaceable, beautiful joy it brings me. As with every new venture, the beginning is usually slow.

How long did it take for your traffic to skyrocket?

It took about 6 months after I made the first post on my blog for my traffic to start skyrocketing.

Did the traffic immediately translate to money for you?

No it didn’t. My traffic didn’t translate to so much money till 2014. That was the year this particular company contacted me and ran an advert with me that lasted for a full year and changed my life.

Would you say blogging is lucrative in Nigeria?

As long as you are a passionate blogger, as long as you are in blogging because you enjoy what you are doing, as long as your blog, its concept, its contents are original, not a rip off of another blogger’s website; blogging is the best thing that can ever happen to you.

The rewards will blow your mind! It’s already an open secret that blogging can make you a billionaire. You get lots of free stuff from brands too. People just call you up. They want to advertise on your website and they are handing out their products and services to you for free so you can review them and share with your readers.

Then you have the best reward; you are recognised as a voice that can start a change. You are respected. People want to read what you have to say about a situation. Readers are so addicted to your blog that they wake up in the morning and can’t wait to read what is on Laila’s Blog today. As a blogger, you can comfortably work from home in your pyjamas.

So you prefer blogging to banking?

I did banking for 10 years in one of the best banks in Nigeria and I enjoyed it. But I wasn’t self-fulfilled, I wanted more. Again, I was already blogging for over 3 years alongside my day job. Truth is as time went on, it became harder running my blog, bank job, family and taking care of myself efficiently.

I wanted to wake up in the morning to the joy of knowing that all I had to do for that day was write about the trending stories in Nigeria and not miss any story just because it happened while I was offline. I also wanted to spend more time with my very supportive husband and children every day.

How would you, Laila compare your income now to when you were a banker?

It has been tremendously rewarding, spiritually, family-wise, and financially. You know with a steady day job, you don’t have to worry about getting your paycheck at the end of the month. There are days I worry- what if I don’t make money this month? That was why before I quit my bank job, I made sure I saved up my salary and had at least 6 months’ salary set aside. I actually had a full year salary saved up before I made the leap and resigned.

If you don’t plan properly, things can actually go wrong and your dreams won’t come out the way you planned them; you will fail and life will become miserable. I’m so glad I conquered my fears of what if something goes wrong and took the leap.

My friends, family, parents thought I was crazy when I first mentioned it. But after they saw I wasn’t going to quit blogging and that I had prepared for the worst; they rallied round and supported my decision to leave banking. Having them behind me made me stronger and I left.

Any regrets so far?

None whatsoever; my income tripled. My kids wake up in the morning they see mummy. Mummy takes them to school, mum brings them back, mum tucks them into bed every night, mummy helps them with their school assignments, things I couldn’t do before.

I love what I do now and it gives me so much joy. I just miss my former colleagues once in a while.

What are the challenges you face as a blogger, especially those peculiar to the Nigerian blogosphere?

My biggest challenge is internet network; there are times I wake up to blog and I discover my internet isn’t as fast as I need it to be. Sometimes, it’s entirely down so I can’t even blog.

Second challenge is power; a laptop is to a blogger what the Bible is to a Pastor. Laptops can only work if they are charged. Because I am online at least 18 hours daily, I spend a lot on fuel for generators.

What stands Laila out from other bloggers?

You can be very sure that out of the over 50 stories you read on Laila’s blog in a day, at least 50% are our original stories. Again, we deliver stories on Laila blog as they are happening. You will read breaking news, trending stories first on Laila’s blog before they appear on other websites.

In your estimation, what’s the future of blogging in Nigeria in the next five years, Laila?

With a computer today, anybody can build a global business from his/her bedroom, with a bit of creativity and sheer determination. Every day, we have over a hundred new bloggers coming online. Vlogging is now a huge thing!

Five years from now, I see more younger people doing big things, conquering boundaries, becoming millionaires through blogging in Nigeria.

I also see blogging in Nigeria becoming more professional. I am a registered member of this CAC registered bloggers’ association called The Guild of Professional Bloggers of Nigeria.

Aside blogging, any future plans?

I have this huge passion for taking care of orphans and vulnerable children, kids under the age of 18 years who are at high risk of lacking adequate care and protection. Right now I have 10 under my care, children my husband and I take care of. We have plans of taking that number up a notch.

Any tips for upcoming bloggers who look up to you?

One Mr. Mohammed Mustafa Ahmedzai once said ‘The easiest job on earth is starting a blog but the toughest job is maintaining it.” And this is simply because patience matters in blogging, and most upcoming bloggers don’t have that!

Experienced bloggers will tell you that you should only start to think about making money from your blog at least after 6 months of blogging. But every day, I get emails from new bloggers with 1-2 month old blogs asking you how to apply for Adsense.

These new bloggers apply for AdSense and most times, they are rejected and you see them quit blogging. From the day anybody starts blogging till the day he/she ends her blogging career, there are lots of problems you’ll face. Solving these problems and moving ahead is not easy as it sounds! And that’s another reason upcoming bloggers quit blogging easily.

So my first tip for them will be to have patience. Without it, their eyes shall not see the billions blogging can drop in their bank accounts. If your main reason for blogging is money and you have no patience for earning it, then you’re not going to earn from blogging at all!

What’s your biggest wish in life?

I wish to make the world a better place by saving abused and vulnerable children and making sure their oppressors get severely punished for their wickedness.

You can read more HERE.

Laila had an interview with PUNCH last year. Read it HERE.

NigerianTribune also interviewed Laila. Read HERE.

Watch Ebuka Uchendu’s interview with Laila on ChannelsTV Rubbin Minds HERE

My interview with Forbes, CNN, BBC will happen shortly.. in Jesus name, Amen!!



  1. Cherry Topaz

    August 12, 2017 at 6:27 am

    Lovely woman. The sky is your starting point.

    • Laila Ijeoma

      August 12, 2017 at 6:35 am

      Thank you so much Cherry

      • DIVINE

        August 12, 2017 at 8:52 am

        Wow…….Such a lovely read. I love your determination & intent with regards to the dreams u have towards orphans. God’s grace is my sincere wish for u. Cheers.

      • Uc Arrt

        August 13, 2017 at 5:15 pm

        Happy Birthday Ij. I wish you ‘Ijeoma’ the rest of your new age. I love you, you see this low cutz? My favourite. Remain blessed.

  2. plumpyj

    August 12, 2017 at 6:31 am

    Leila you look so beautiful..Lovely interview,Your interview with CNN,Forbes nd BBC will happen shortly.Thanks for making your blog a family.More money nd achievements ma.

    • plumpyj

      August 12, 2017 at 6:31 am


    • Laila Ijeoma

      August 12, 2017 at 6:36 am

      Amennn. Plumpy dear, thanksss.

  3. Emmanuel Uchenna

    August 12, 2017 at 6:00 am

    Happy birthday laila

  4. Queen Precious Ufuoma

    August 12, 2017 at 6:03 am

    Happy birthday

  5. Egbu Peace

    August 12, 2017 at 6:04 am

    Inspiring and God bless you ma for the orphans u and ur husband are taking care of ,May God bless ur new age

  6. SouthEastern

    August 12, 2017 at 7:10 am

    Great interview Laila. I have always believed in you. Keep it up

  7. Tz Ben Don

    August 12, 2017 at 6:10 am

    Wow, very very inspiring, I which I would hv had the heart ND quit my job but it might not work as urs. U fine shaa, thanks for ur husband that supported u.

  8. Akintayo Rukiyat Oyenike

    August 12, 2017 at 6:10 am

    You really amaze and inspire me, God bless you age gracefully. You made my weekend . The sky is your beginning

  9. Elkay Mousa

    August 12, 2017 at 6:11 am

    My blogger-friend always advised others that “If easy money is what pushed you to start a blog, you may use up your whole subscription searching for money that won’t be found”.
    Congrats ma. Keep it up.

  10. Felicity Ozioma

    August 12, 2017 at 6:23 am

    Your still gonna make it big time, this is just the beginning. More grease to your elbow.

  11. Habeebllah Ibn Yusuf

    August 12, 2017 at 6:30 am

    wow dis is so amazing

  12. Ijeoma Agunwa

    August 12, 2017 at 6:31 am

    Woooow .keep it up ma .God is on your side.I wanna be a blogger too.can you help me achieve my dream?

  13. Tina Obiorah

    August 12, 2017 at 6:40 am


  14. Eze King

    August 12, 2017 at 7:43 am

    Virtous woman…it is finally great to see the face behind this brilliant platform. Your tale of courage has inspired me to take a bold step towrds that dream I have held out on for some time now. God bless you and I pray this blog grows bigger than you ever imagined…Amen

  15. Nneka Onwuzulike

    August 12, 2017 at 6:50 am

    Happy birthday ma, Age with grace…
    Inspiring story!
    Can u help young people who want to be a blogger also like me, as a gift on ur birthday??

  16. Timipere Anthia

    August 12, 2017 at 6:59 am

    Love ur stories nd we are expecting ur birthday package 4 all commenters

  17. Sweetestvivienne

    August 12, 2017 at 8:01 am

    Awww…so you quit banking already, was thinking you won’t…glad u took a bold step,may God make you bigger in Jesus name.Amen

  18. Chioma Aneke

    August 12, 2017 at 7:11 am

    Dats good well-done ms

  19. Sir Noble

    August 12, 2017 at 8:15 am

    Long live Laila’s blog. I said it last year ooo that Laila’s blog is the next big thing in Africa!!

  20. Valentine Nwankwo

    August 12, 2017 at 7:22 am

    Congratulations Laila. Not always easy to make such decision in a country where most people believes that banking is the best job one could ever venture into and it wasn’t as if the cash per year was a peanut yet you dropped the job for something else. I bless God for your life and for having been and still guiding you right till this present day.

    Happy birthday.
    Remain blessed
    Age graciously and remember to share the cake equal abeg.

  21. Gwen

    August 12, 2017 at 8:22 am

    Wonderful one laila

  22. Lizzy Endowed

    August 12, 2017 at 7:31 am

    OMG!lailas u such a beautiful woman,God bless u more abundantly keep d good work going d sky is ur beginning…. muaaaaaah.

  23. Veeky Ijeoma

    August 12, 2017 at 7:34 am

    Woooow so inspiring

  24. BestNaija.Com

    August 12, 2017 at 8:41 am

    I adore your courage, sis.
    Kudos from BESTNAIJA.COM

  25. Mira Monroe

    August 12, 2017 at 9:01 am

    Nice! Looking very beautiful too.

  26. Onyiish

    August 12, 2017 at 9:14 am

    Good one, may God strengthen you

  27. Prince Hillary

    August 12, 2017 at 8:23 am

    Happy birthday lailas…… age with grace!

  28. Ifechukwu Onyema Smith

    August 12, 2017 at 8:31 am

    Ur success and achievement is so inspiring dat it has a turning point in me.. Am a kind of moving in same direction with u, cos ur vision and success is similar with mine just dat am not a banker.. Am so happy for u and i pray dat as u celebrate ur birthday, mau de God Load continue to reward u, bcos u have a vision of reaching out to de world through blogging and whaterver means, may God continue to give u more inspiration, knowledge, vision and understanding to turn around lives for good. Ur families and ur friends will benefits from ur blessings.. Kip it up Lailas., money will not control u but u will control money.. Happy Birthday

  29. Lizzy Asanwa Atutupoyoyo

    August 12, 2017 at 10:10 am

    Laila are u a FINster? I love everything about u! Happy birthday once again…little wonder I get notifications on fb everytime.. .big ups my woman#mentor

  30. Anwuli Oputa

    August 12, 2017 at 11:32 am

    Love you Laila 😍😍😍

  31. Okoro Chinasa

    August 12, 2017 at 11:23 am

    Fine woman

  32. Veronica Okoli

    August 12, 2017 at 11:38 am

    Happy birthday ma’am
    Age gracefully

  33. South Asid

    August 12, 2017 at 1:14 pm

    Laila my person. More grease to your elbow, you’ll grow bigger than you can imagine. Humble woman.

  34. Igwe I-Carlu

    August 12, 2017 at 12:36 pm

    Congrats Ij.

  35. Sandra Akunwa

    August 12, 2017 at 12:37 pm

    u look AWESOME…..

  36. Peter aDewumi

    August 12, 2017 at 1:50 pm

    Thanks for posting this more-than-a-million piece of information.

  37. Emenike Perfect

    August 12, 2017 at 12:53 pm

    Dat was sweet.i’m inspired

  38. Chidinma Oparah-Anyanwu

    August 12, 2017 at 1:01 pm

    Congrats ijeoma

  39. Carina K Jacob

    August 12, 2017 at 3:50 pm

    May God continue to reward you for your kind heart and hard work. You will continue to grow bigger and better. God will bless you beyond your expectations. Love you scatter.😁 cheers!

  40. Nikky Ifeyinwa Crystal

    August 12, 2017 at 3:54 pm

    Laila Ijeoma,Bisola-(former BBN housemate )- Aiyeola’s bosom friend . She spoke so good about and of you while in the house.

  41. Ebhojiaye Sylvia

    August 12, 2017 at 5:59 pm

    Beautiful woman

  42. Florence

    August 12, 2017 at 8:17 pm

    Amen and Amen. Keep soaring aunty okay.

  43. Christian O. Orjiakor

    August 12, 2017 at 7:59 pm

    Apy B-Day madam, age gracefully

  44. Esteelaila

    August 12, 2017 at 9:08 pm

    O Baby, beautiful fall on you…More celebration in good health of mind and body.Have fun

  45. Cade

    August 13, 2017 at 2:39 am

    Pretty woman!!!i thank God for u..Amen to your prayers..cheers to more success

  46. Victor

    August 13, 2017 at 3:25 am

    This article really inspired me. If power and internet connection is the only challenge you are facing, then you really don’t have a problem. Get a standby fuel generator that you can work with. With that you get to spend a maximum of 1000 naira on fuel daily only to run the generator whenever there’s no light. In a month, you’d only spend 31,000 naira or less for fuel. There’s also a new device MTN Nigeria is marketing, I heard about it on the radio here in PH. The device can power a few electronic appliance for just 100 naira daily. The device itself costs about 26,000 naira (you can inquire about it). As for the internet issue, I suggest you get a new sim from a different network as back up. I use Airtel and I’m satisfied with their service. I’ve never had any major issue with the network. I hope my suggestion helps. I hope to be fulfilled in my blogging career just like you are now. My only issue is procrastination. Oh, Happy Birthday Ma!

  47. Tee King

    August 13, 2017 at 3:36 am

    I’m so happy for you.
    I adore you more than any other blogger in Nigeria and i have been keeping tab with your blog lately.

    You may check out my entertainment blog,

    Remain blessed!

  48. Ladejinaija Blog

    August 13, 2017 at 6:33 pm

    Happy birthday to you madam from all of us at ladejinaijablog Notification came late, and that’s why is coming now. Kindly accept my apologies. More prosperous years is what I pray for you. You shall continue to grow from glory to glory diva. More God blessings!

  49. Slym Steiner

    August 13, 2017 at 6:52 pm

    Kudos to you

  50. Ezekiel Olaleye

    August 14, 2017 at 4:54 pm

    I am a blogger like you and your story has only inspired me greatly. Wish you a happy birthday.

  51. Cherish

    August 15, 2017 at 2:30 am

    i enjoyed reading your story on how lucrative blogging is. even though blogging seems saturated in nigeria, some people are really earning a living from it.

    Please laila, redesign your comment section, its not compatible in many browsers, there is no place to click post comment or even add name.

  52. Ebuka

    August 15, 2017 at 5:57 pm

    Thanks for sharing. I actually picked up a lot from here that would help me in my future endeavours. Happy Birthday once more!

  53. Don

    September 3, 2017 at 11:30 am

    Wow!..this is amazing!,,Ijeoma,you inspired me to start blogging after my service in, far so good!.thank you for touching lives through your blog..About the issue of light you complained..get MTN Lumos electricity,i have been making use of 2 for 2 ears now and its serving well.

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